With the announcement, Altra Footwear becomes a Diamond Level Partner and the exclusive footwear partner of the Hardrock Hundred Mile Endurance Run.
“We are thrilled to welcome Altra Footwear to the Hardrock family,” said Dale Garland, Race Director of the Hardrock Hundred Mile Endurance Run. “We are excited for the long term commitment of Altra to Hardrock – we share similar values and ideals including the traditions that the Hardrock Hundred Mile Endurance Run were built upon.”
The Hardrock Hundred Mile Endurance Run is looking forward to working together with Altra to create a mutually beneficial partnership that collectively will work towards providing value to Altra and enhancing the overall experience of the Hardrock Hundred Mile Endurance Run for all of the competitors.
“Altra Running is psyched to announce this partnership with the Hardrock 100 because it dovetails perfectly with our ‘Zero Limits’ mantra,” said Brian Beckstead, Altra co-founder and VP of sales and a 10-time 100-mile finisher, including completion of UTMB and Wasatch 100 in 2015. “Altra shoes are designed by runners, for runners who seek deep challenges with zero limits. The Hardrock 100 course has the difficulties to test the limits of elite athletes from around the world, and that’s what Altra is all about.”